Job Information
Renesas Sr Staff Product Marketing Specialist in Shanghai, China
Sr Staff Product Marketing Specialist
Job Description
We are looking for a highly skilled and motivated Automotive MCU Marketing Sr. Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.
Key responsibilities:
Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
Define product positioning and compelling messaging for target segments and customers
Build strong relationships with key customers and partners
Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends
Represent the company at industry events and conferences
Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management
Qualifications
In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
Comprehensive understanding of China automotive markets (E/E architecture, ADAS, and Body), including market trends, customer needs, and regulatory requirements
Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages
Proficiency in conducting market research, competitor analysis, and customer insights to identify opportunities and address market challenges effectively
Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
A results-oriented mindset with a focus on achieving measurable marketing goals and objectives Requirements Bachelor’s degree in engineering or related fields and 10+ years of related professional experience. Master’s degree in Engineering, or BSEE with MBA with 7+ years of experience.
Company Description
Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.
Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.
Additional Information
Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com .
Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement (https://www.renesas.com/kr/en/about/company/sustainability/diversity) .
Department Marketing
Location Shanghai
Requisition ID
54326
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